The term “SEO” stands for Search Engine Optimization, which is basically the process of improving the volume and quality of visitors to a site via search engines. A well executed online SEO strategy can help increase the number of inbound links to a site, and this will lead to better rankings on the major search engines such as Yahoo and Google. For property agents, SEO has the potential to become a major marketing tool and can significantly improve the quality of leads coming into the agent’s office. This article will detail some of the most common techniques that property SEO employs, as well as explaining what SEO really means.
One way to improve the quality of inbound links coming to your site is through the use of an SEO content strategy. Content SEO is the practice of optimizing articles, blog posts, press releases, and online content in order to get them ranked highly in the major search engines such as Google, MSN, and Yahoo. Content optimization is a broad term, and it really depends on the details of the particular technique you use as well as the exact keywords that will be used. In general, seo content strategies include: using keyword phrases that are relevant to the real estate market, including both internal and external keywords, and being sure to include content that is well written and interesting to readers. To make your articles more interesting, it is a good idea to include important keywords that will bring more traffic to the site. Other techniques for content optimization are: creating original content, including quality information, and testing out different versions of the material to see what works and what doesn’t.
One of the best real estate agent SEO strategies is keyword stuffing, which involves filling the content of an article with keywords that the searcher might type in when looking for properties. The problem with keyword stuffing is that it can have bad consequences. For example, if a person were to type in the phrase “buyer’s market,” they might not get all the results that they were looking for. It is best to limit keyword stuffing to one or two key phrases in an article, but making sure that there are no other words that could negatively impact the ranking of the site. Keyword stuffing has been banned by some search engines, and it is not likely to be welcomed by other search engines either.
An alternative to keyword stuffing is to write articles with the correct amount of keywords but without including the phrase “buyer’s market.” For example, instead of saying “buyer’s market in Sarasota,” it might be more appropriate to say, “compared to other cities like Sarasota, Florida, homes are generally more affordable.” This helps to ensure that the article gets a better ranking with the search engines. Another advantage to this type of Sarasota real estate seo strategy is that it is less time consuming, and more likely to yield good results. Many agents who are new to SEO writing have found this an effective way to get their businesses going.
The final of the six real estate seo tips is related to the use of keyword terms. While it is not as easy to rank for those keywords as it is with many other types of terms, it is important to make sure that agents are aware of how their content is ranked with these terms. Some agents believe that using common seo phrases like “buyer’s market,” “affordable home” or “fair market value” will help their businesses, but others believe that the use of such common terms could hurt their rankings.
This is another tip that is often overlooked. Many people believe that their local real estate listings will rank higher if they use popular keywords. This is simply not true. The only thing that keywords do for their websites is to make the site easier to find when someone searches for the information that the site is offering.