Hotel SEO, otherwise known as hotel search engine optimization, is an effective and essential part of hotel marketing. This is because hotels have websites that need optimized in order to achieve the best search engine rankings. If you own a hotel or are planning to start one, then you must consider hiring hotel SEO experts for your hotel marketing needs. These professionals are well-versed in the different hotel marketing strategies and can help you optimize your hotel website so that it receives better search engine rankings.
Hotel SEO pertains to the optimizing of your hotel website for organic, or free, traffic from web search results. In other words, it’s how you earn money from web search results. Hotel SEO services can give your hotel website better search engine rankings, attract more guests, and boost your profitability. So how do you optimize your hotel SEO? First of all, you should understand what good SEO are. There are different types of hotel SEO services such as:
Guest Blogging: A popular hotel seo strategy that many hotels employ is the use of guest blogging. Guest blogging provides a forum for hotel visitors to write about their experiences on a particular hotel’s website. They can write about their favorable hotel experience, the amenities they enjoyed, and other positive and negative aspects they may have experienced. Posting these blogs on your hotel marketing blog is an excellent way to draw more customers into your website and encourage more guest reviews. If you have a luxury hotels blog, you can actually have your posts approved by the hotel management before they are published on your hotel seo strategy.
Direct Traffic from Websites: Another effective on-site hotel SEO strategy is through the use of hotel websites. There are actually hotels that host their own websites for guests to check in online. These hotels utilize their websites for hotel business purposes as well. These hotels are able to direct traffic to their websites through search engines and on-site links. Direct hotel traffic is one of the best forms of on-site SEO.
List Building and Press Releases: List building and press releases are two important strategies for building your hotel SEO presence on the Internet. List building involves building your list from your existing customer base. This includes clients who have already booked rooms at your hotel and are also connected to your website. Press releases are basically news articles or promotional materials that you release on the Internet to announce the opening of a new hotel, special promotions, and even improvements to existing services. These materials can also be used for announcing the opening of your hotel and attracting new customers and guests. Both of these are high value to hotel businesses because the guest enjoys the information being offered.
Social Media Marketing: Social media marketing is a strategy that many hoteliers have taken to heart. Social media marketing involves creating social profiles that showcase your hotel in an attractive and interesting manner. Examples of social media websites include Facebook, Twitter, and Google+. Hotel SEO can enhance the traffic to your hotel website by using these popular websites. Social media can boost hotel ratings, provide free advertising for your hotel, and allow you to connect with other hotel guests.
Search Engine Optimization: Hotel SEO takes into consideration the use of keywords for search engine optimization. Keywords serve as a determinant in your hotel’s ranking. The higher your hotel is ranked, the more chances of getting customers. High quality links, content, and announcements are also high value to your hotel SEO efforts.
Improved Booking Rates: Another strategy for hotel SEO involves booking better rooms. Some hotels offer discounts and other offers when it comes to hotel bookings. Booking rooms through websites like Hotels Fairy and others can bring more traffic to your website, and thus improved hotel rankings. Improved booking rates can lead to better bottom-line profits.